American Cancer Society PSA

A couple weeks ago I was asked to produce a thirty second spot for UT’s Relay for Life. The American Cancer Society promotes the event every year, and this year they wanted to use Tennessee’s point guard Melvin Goins. The idea for the shoot was pretty simple. Have Melvin interact with cancer survivors and deliver a few lines about the event. Once  shoot day came, I grabbed Eric and Chaney (two of our student workers who make life around here much easier), my 7D, a couple lights, and we headed down to Thompson-Boling Arena.

It was awesome working with the talent at the shoot. They were truly an inspiration. Three of the four were survivors, while one little boy named Jacob had just begun his therapy. He had a blast on the shoot and had Melvin sign his actual back! Melvin is a great guy and I admire him for doing the shoot. Here is the finished commercial.

This entry was posted on Thursday, January 27th, 2011 at 7:00 pm. It is filed under Blog, Day Job and tagged with 7D, American Cancer Society, cancer survivors, Melvin Goins, PSA. You can follow any responses to this entry through the RSS 2.0 feed.